Mar 24, 2026
What if Nokia saw the iPhone coming and still couldn’t stop it?
In this episode, strategy professor Timo Partanen, former Nokia market intelligence leader (2001–2009), reveals what was really inside Nokia’s internal iPhone threat briefing presented to senior leadership.
Nokia had tracked Apple for years. They saw...
Mar 18, 2026
How did Nokia survive one of the most dramatic collapses in business history?
In this episode, we explore the hidden driver of strategy under pressure: emotion.
Drawing on research based on 100+ interviews inside Nokia between 2007 and 2013 , INSEAD’s Quy Huy and Aalto University’s Timo Vuori join Aidan McCullen to...
Mar 10, 2026
Most people believe the iPhone killed Nokia.
But the real story behind Nokia’s collapse is far more complex — and much more human.
At its peak Nokia controlled nearly 50% of the global mobile phone market and had over one billion customers. Yet within a few years the company lost the smartphone war as Apple and...
Mar 5, 2026
Nokia didn’t lose the smartphone battle because it lacked smart people or a strategy deck. It lost because fear and shared emotions quietly reshaped attention, filtered information, and weakened truth-telling.
Quy Huy (INSEAD) and Timo Vuori (Aalto University)—authors of the 2016 research on Nokia’s...